JOB FUNCTION: Primarily assist MATA in increasing its ridership on all modes of transportation and assist the Chief Communications Officer in developing and executing marketing strategies and tactics that the organization requires.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Will coordinate the implementation and evaluation of individualized marketing strategies aimed at increasing ridership in all three modes of transportation including spearheading outreach to employers.
Primarily responsible for creating and overseeing the execution of printed and audio-visual materials to help customer understand how to ride MATA. This may also include the development of presentations.
Assist in the creation of a city-wide public awareness campaign that will help promote public transportation.
Assist with the management of social media platforms and updating website as needed.
Other duties and responsibilities as assigned.
Education: Bachelor of Arts or Science degree in Marketing required.
Other: Minimum 5 years of progressive experience in marketing including proven track record with executing outreach programs that have been successful in increasing sales, customers, etc.
Must be able to exercise discretion, maintain utmost confidentiality and exhibit the highest standard of professionalism.
Must have demonstrated experience in challenging customer service environments and strong problem- solving skills to deal effectively with the public, vendors, senior staff and co-workers.
Must be able to operate office equipment including personal computer equipment, facsimile machine, and photocopier.
Should be skilled in Microsoft Office Suite and graphic arts design programs i.e. Illustrator, Canva, etc.
Requires the ability to handle numerous activities at one time.
Must be able to work with limited supervision and possess strong organizational skills.
Must be proficient in written and spoken English.
Must have experience with social media platforms.
Must be comfortable speaking in front of large audiences.
Must possess a valid driver’s license.