David French is the President and CMO of the Memphis Brand Initiative – an organization that elevates the city of Memphis as a destination of choice for talent, tourism, businesses, and also as a source of civic pride. Coming from a seven year gig branding America’s national parks and formerly leading communications at MTV, David brings best in class branding and marketing practices to serve the Bluff City. Working with stakeholders ranging from Choose901 and the Greater Memphis Chamber to Hattiloo Theatre and Latino Memphis, the Memphis Brand Initiative leads the charge of telling the new Memphis story.